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Digital Marketing Specialist

Company The Boeing Company Job ID 1700019960 Date posted 11/10/2017
Location Seattle Washington United States
Job Description

The Boeing Store marketing team delivers and executes the brand, marketing, and communication strategy for The Boeing Store and all of their channels including: physical retail stores, travel kiosks, web store, wholesale, internal Boeing sales, and the Boeing Recognition Program.
Our marketing team is seeking a digital marketing specialist who will develop our digital marketing strategy and calendar, and execute campaigns that support sales, new customer acquisition, and customer engagement. The ideal candidate is both analytical and creative, and views every customer interaction as an opportunity to deliver against an exceptional customer experience. We are looking for a highly motivated self-starter who has previously demonstrated the ability to build successful digital marketing campaigns leveraging data and benchmarks to improve campaign performance over time.
The successful candidate will be able to manage multiple milestones and shifting requirements in a fluid, fast moving environment, while keeping stakeholders updated on progress. Proficiency in managing multiple competing priorities is a must.

Responsibilities:
• Manage digital customer acquisition and engagement marketing channels, including email, web store, social media, display, and SEO.
• Redesign the web store UI for an exceptional customer shopping experience.
• Develop and execute the ongoing digital marketing calendar.
• Drive testing plans for digital communications, and analyze campaign performance metrics vs. benchmarks, if available, to drive business decisions.
• Build and execute digital campaigns that support messaging and audience segmentation testing.
• Brief stakeholders of campaign status and performance.
• Manage the development and approval of compelling content (creative and copy) that drives results.
• Partner with cross-functional teams to drive automation of campaign delivery and reporting.
• Manage display agency relationship and performance metrics.
• Support other marketing programs and initiatives, as needed.


Division
COMMUNICATIONS

Relocation Assistance Available
No. Relocation assistance is not a negotiable benefit.

Qualifications

A Bachelor's degree is required, and typically 10 or more years' related work experience; or a Master's degree and typically 8 or more years' related work experience.

Employer will not sponsor applicants for employment visa status.

The following is required:
• Experience working with digital marketing solutions.
• Experience in digital online marketing.
• Experience using Microsoft Office Products including the use of Excel for data analysis.
• Experience with A/B or multi-variate testing.

The following is preferred:
• Experience working in retail marketing.
• Experience creating or managing digital and social media content/channels.


Experience Level
Individual Contributor

Job Type
Standard

Travel
No

Contingent Upon Program Award
No

Union
No

Job Code
UANAP4

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